CASE STUDY

The Impact of Postcards Mailed

into Farm Areas

The following table summarizes our study into a large sample size of two groups of RSP USA clients: those who never mailed postcards into their Farm Areas versus those who did.

Number of Agents/ Farms	Number of Postcards Mailed	Average Number of Listings	Average List Price	Average % Market Share
279 / 4,344	0	4.0	$709K	23.9%
109 / 747	101,546	6.4	$728K	29.2%
	Difference	2.4	$19K	5.3%
		+61%	+2.6%	+22%

CONCLUSIONS:

Agents mailing postcards in their Farm Areas averaged 61% more listings, 2.6% higher list prices, and 22% higher market share. On average, agents obtained one additional listing for every 340 postcards mailed into their farm areas representing a $20 return for every $1 spent**.

* Significant at 95% Confidence Level. Based on leads obtained in 2024.

** Estimate based on above table where List Price averages $700K. Assuming 50% of all listings sell for 90% of the original list price and the listing agent gets two-thirds of a 3% commission = $6,300. Divide this by the cost of mailing 340 postcards at 94¢ each yields an estimated $20 ROI.

MAJOR POSTCARD BENEFITS

For Agents Who Deploy a

Target Farming Report Campaign

To help put you on the road to success, RSP USA provides our target farm agents with several postcard benefits:

*Value listed based on 300 postcards per order, which is the average for our clients